Helston business explains reason behind rebrand

By Joseph Macey

21st Jun 2022 | Local News

The Waffle Factory Helston is changing its name. Logo credit: The Cornish Waffler.
The Waffle Factory Helston is changing its name. Logo credit: The Cornish Waffler.

A Helston business is looking to freshen things up with a new name and logo.

Formerly The Waffle Factory, Meneage Street, the business announced the changes today (21st) on social media.

Now The Cornish Waffler, the name change is an attempt to adapt to difficulties in hospitality, and to clear up any confusion about what the shop sells.

Alongside the name change, they will also be changing what they sell. The Cornish Waffler will be selling everything "from burgers to cream teas".

The announcement on social media read: "It is too niche for Helston and with the state of hospitality at the moment the shop is really struggling financially its either adapt or close. So I have decided to adapt. Everyone is struggling right now and we are no different. It's all to do with people thinking that we only sell waffles and confusing people with the factory in our old name.

"We will be selling everything local, we will still sell waffles, pancakes etc but breakfast, Baker Toms bread, tea cakes, and scones. The window and signage still says the waffle factory but we are changing this when I redecorate in near future. We will still have all our amazing waffles and pancakes."

Click here to see more from The Cornish Waffler.

     

New helston Jobs Section Launched!!
Vacancies updated hourly!!
Click here: helston jobs

Share:

Related Articles

Michael Crawshaw with his latest work 'The Gerasimov Doctrine' (Image by Nub News)
Local News

'I thought the premise was a bit silly': Michael Crawshaw on writing, Russia and outsiders in his new book, The Gerasimov Doctrine

Hardwicke Circus will kick off their pub tour in Sheffield on September 26. (Credit: Hardwicke Circus and Pixabay)
Local News

Hardwicke Circus to bring critically-acclaimed rock 'n' roll sound to pubs all over the UK

Sign-Up for our FREE Newsletter

We want to provide helston with more and more clickbait-free local news.
To do that, we need a loyal newsletter following.
Help us survive and sign up to our FREE weekly newsletter.

Already subscribed? Thank you. Just press X or click here.
We won't pass your details on to anyone else.
By clicking the Subscribe button you agree to our Privacy Policy.